Ballantine’s Whisky
Designing a single brand experience for 28 markets
Ballantine’s whisky had embarked on a journey to rebrand and reposition themselves not only within the whisky market but also in the broader spirits market. With an ambitious goal of becoming a top 10 spirit, they developed a new brand framework that aimed to create a stronger connection with their target audience. Central to this framework was Ballantine's partnership with Boiler Room, a live music collaboration featuring urban artists and DJs.
For Ballantine’s Scotch whisky, produced by Pernod Ricard and distributed across 28 markets, we undertook a transformative journey to redesign their core brand site. Our objective was to authentically convey Ballantine's unique personality and style. Through stakeholder interviews, collaborative workshops, and comprehensive market research, we gained a deep understanding of the brand and its industry context. This insight-driven approach led us to develop a new visual concept that resonated globally.
The outcomes of this project included a universally embraced vision for the website, complete end-to-end designs from visual concepts to prototypes, and user-tested designs validated across nine countries on three continents. We also provided strategic organisational recommendations to ensure a smooth rollout. This holistic redesign not only enhanced the digital representation of Ballantine’s but also set a new standard for how they engage with consumers worldwide.
