TED x Infectious Generosity
Launching a global Generosity movement
Chris Anderson, the head of TED, launched the Infectious Generosity project to promote a global movement centred around acts of kindness. This initiative started with Chris writing a book on the subject, and our task was to bring this vision to life online. The aim was to create a dynamic digital presence that would inspire and engage users, encouraging them to participate in spreading generosity. This involved leveraging digital and AI-driven strategies to enhance user engagement and effectively communicate the core message of generosity.
The project began with defining a robust value proposition that clearly communicated the mission and goals of the Infectious Generosity initiative. We then quickly moved to designing 'TIGG,' a generative AI chatbot intended to enhance user engagement. 'TIGG' was created to interact with users in meaningful ways, encouraging them to partake in acts of kindness and spreading the message of generosity.
Simultaneously, we built a minimum viable product (MVP) website using Webflow, aligning with the book's launch to support pre-orders and showcase the initiative’s new visual identity. This website served as a central hub for information and engagement, providing users with a cohesive and appealing experience. Our rapid development cycle, completed in just six weeks, included the design, development, and thorough testing of both the chatbot and the website to ensure they were user-friendly and effective.
Our comprehensive approach involved crafting and testing the chatbot and website through iterative design cycles to continually refine the user experience. We developed a compelling visual identity for the initiative that resonated with users and reinforced the message of generosity. This visual identity was applied across all digital assets, ensuring a cohesive and engaging look and feel.
The results of our efforts were compelling: a striking new visual identity, a highly interactive AI chatbot, and a robust digital platform that not only boosted book sales but also championed the spread of generosity. The Infectious Generosity initiative set a new standard for digital engagement, encouraging acts of kindness through innovative and dynamic digital experiences
