With FW.D, your design and product needs are in expert hands

Let’s create somthing extraordinary together.

© Foundry Works Design Ltd 2025. Registered Company (UK): 15748173

With FW.D, your design and product needs are in expert hands

Let’s create somthing extraordinary together.

© Foundry Works Design Ltd 2025. Registered Company (UK): 15748173

With FW.D, your design and product needs are in expert hands

Let’s create somthing extraordinary together.

© Foundry Works Design Ltd 2025. Registered Company (UK): 15748173

FW.D Thinks

Embracing the Future of AI Interaction: Gesture, Emotion, Brain-Computer Interfaces, and Holography

In the grand arc of technological progress, our interactions with machines have evolved dramatically. From the early days of command-line prompts to the introduction of the computer mouse, these shifts have fundamentally transformed how we engage with technology. Today, we stand at the precipice of another momentous change, where the way we interact with Artificial Intelligence (AI) is on the verge of a profound evolution. In this article, we'll dive into how gesture and touch interfaces, emotionally intelligent AI, brain-computer interfaces, and holographic computing are set to revolutionise our digital experiences.

UX & Interface Design

Interaction Design

Elliott Holman

29 Apr 2025

Gesture and Touch Interfaces: Redefining Interaction

Remember the revolution that the mouse brought to computing? Gesture and touch interfaces are about to do the same. With the rise of augmented reality (AR) and virtual reality (VR), we're witnessing a shift towards more intuitive and immersive ways to interact with technology. Imagine controlling digital elements with a wave of your hand or a simple touch.

Technologies like Microsoft's HoloLens and Oculus Rift are paving the way for these new interactions. By integrating gesture recognition and tactile feedback, these devices allow users to manipulate digital objects as if they were physical. This means more engaging experiences, whether you're playing a game, designing a product, or even conducting a virtual meeting.

Not only do these interfaces enhance user experience, but they also offer accessibility benefits. For individuals with mobility impairments, gesture-based controls can provide a more seamless and independent way to interact with technology.

Emotionally Intelligent AI: Understanding How We Feel

The next frontier in AI is about empathy. Emotionally intelligent AI systems are being developed to perceive and respond to human emotions. This means AI that doesn't just understand what we say but also how we feel when we say it.

Consider customer service bots that can detect frustration in a caller's voice and respond with empathy, or virtual assistants that can cheer you up when you're feeling down. These systems use advanced algorithms to analyse speech patterns, facial expressions, and even physiological signals to gauge emotions.

Emotionally intelligent AI has the potential to revolutionise numerous fields. In healthcare, for instance, these systems could provide better support for mental health patients by offering personalised and empathetic responses. In education, they could tailor learning experiences to students' emotional states, making the process more effective and enjoyable.

Brain-Computer Interfaces (BCIs): Direct Communication

Imagine controlling your computer or AI assistant just by thinking. Brain-computer interfaces (BCIs) represent the ultimate leap in human-machine interaction. By establishing a direct communication pathway between the brain and a device, BCIs have the potential to unlock unprecedented levels of control and creativity.

Currently, BCIs are being explored for their potential to assist individuals with physical disabilities. For example, people with paralysis could use BCIs to operate computers or prosthetic limbs. However, the implications extend far beyond accessibility.

In the creative industries, BCIs could enable artists to bring their visions to life directly from their minds. In productivity, they could allow workers to operate multiple systems simultaneously, merely by thinking about the tasks they need to complete. While this technology is still in its early stages, the possibilities are truly mind-boggling.

Holographic and Spatial Computing: Merging Realities

Holographic displays and spatial computing are set to blur the lines between the physical and digital worlds. With these technologies, users can interact with AI-driven holograms, visualising data and information in three-dimensional space.

Imagine having a holographic assistant that can project 3D models for you to interact with, or attending virtual meetings where participants appear as lifelike holograms in your living room. Companies like Magic Leap and Apple's rumoured AR glasses are working towards making these experiences a reality.

In the workplace, holographic computing could revolutionise collaboration by allowing teams to work together in a shared virtual space, regardless of their physical locations. In education, it could provide students with immersive learning experiences, making complex concepts easier to understand.

A New Era of Interaction

As we stand on the cusp of these technological advancements, it's clear that the way we interact with AI is about to undergo a dramatic transformation. Gesture and touch interfaces, emotionally intelligent AI, brain-computer interfaces, and holographic computing are not just futuristic 

UX & Interface Design

Interaction Design

Elliott Holman

29 Apr 2025

7 Jun 2025

Sell the Story, Not Just the Stuff: Why Narrative is the New Engine of DTC E‑Commerce

In a world of endless choice and frictionless checkouts, what makes someone choose one brand over another? Increasingly, it’s not just the product. It’s the story. For direct-to-consumer (DTC) brands, storytelling isn’t a nice-to-have. It’s the foundation. It shapes perception, builds trust, and creates context that turns casual browsers into loyal customers. In short, it makes the sale feel like a decision — not just a click.

Fashion & Lifestyle

Content & Storytelling

6 Jun 2025

From Tracksuit to Checkout: How Sports Casual is Redefining DTC E‑Commerce

As sports casual continues to blur the lines between fashion, function and identity, it’s not just the clothes that are evolving. It’s the way brands sell them. In this thought piece, we explore how the rise of sports casual is influencing direct-to-consumer design, and what brands need to consider when building digital experiences that convert.

Fashion & Lifestyle

Content & Storytelling

29 Apr 2025

Rethinking AI: A Future Beyond Apps and Boundaries

In today's tech-driven world, our interactions with Artificial Intelligence (AI) are largely funnelled through familiar applications like PowerPoint, Word, Excel, and Outlook. These productivity tools have become staples in our professional lives, making AI’s initial integration into our routines through these platforms a natural progression. But let's challenge this status quo. What if AI could redefine our work processes, eliminating the need for individual apps altogether? Let's dive into this visionary concept.

AI

29 Apr 2025

The Human Dilemma in an AI-Pervaded World: Balancing Efficiency and Cognitive Limits

As Artificial Intelligence (AI) continues its relentless advance into various aspects of our lives, it offers unparalleled efficiency and productivity. However, this newfound efficiency has given rise to a significant challenge: humans are increasingly becoming the weak link in this AI-driven ecosystem, struggling to cope with the ever-expanding volume of generated content. The question that looms large is, how can we navigate this brave new world without succumbing to information overload, burnout, or relinquishing control?

Design

AI

Psychology

29 Apr 2025

Embracing the Future of AI Interaction: Gesture, Emotion, Brain-Computer Interfaces, and Holography

In the grand arc of technological progress, our interactions with machines have evolved dramatically. From the early days of command-line prompts to the introduction of the computer mouse, these shifts have fundamentally transformed how we engage with technology. Today, we stand at the precipice of another momentous change, where the way we interact with Artificial Intelligence (AI) is on the verge of a profound evolution. In this article, we'll dive into how gesture and touch interfaces, emotionally intelligent AI, brain-computer interfaces, and holographic computing are set to revolutionise our digital experiences.

UX & Interface Design

Interaction Design

29 Apr 2025

Designers' Secret Weapon in an AI-Driven Future

As AI continues to revolutionise web design, the future role of designers is a hot topic. Picture this: AI algorithms reconfiguring site designs for every visitor, creating highly personalised experiences. Sounds futuristic, right? But here's the kicker—designers aren't becoming obsolete. They’ve got a secret weapon up their sleeve, one that was brilliantly coined by Beryl McAlhone and David Stuart in their 1998 book, "A Smile in the Mind." This "smile in the mind," a touch of human creativity and wit, will ensure designers remain indispensable even in an AI-dominated landscape.

AI

Design

Interaction Design

29 Apr 2025

The Psychology Behind Successful New Digital Interactions

In the fast-paced world of technology, new digital interactions are constantly emerging. Some, like Google's "circle to search" or the pull-down-to-reload gesture, quickly become second nature to users. But what makes these new interactions so successful? The answer lies in the psychology behind them. Let’s explore this fascinating intersection of design and human behaviour.

Psychology

Interaction Design

29 Apr 2025

Is AI Going to Mean the Death of the App and Shift to ‘Ephemeral Apps?

The tech world is abuzz with talk about AI revolutionising everything from our daily routines to complex business operations. But one question stands out: Is AI going to spell the end of traditional apps and usher in a new era of ephemeral apps? Let's dive into this intriguing shift and explore what it means for the future of app development and design.

UX & Interface Design

AI

Design

7 Jun 2025

Sell the Story, Not Just the Stuff: Why Narrative is the New Engine of DTC E‑Commerce

In a world of endless choice and frictionless checkouts, what makes someone choose one brand over another? Increasingly, it’s not just the product. It’s the story. For direct-to-consumer (DTC) brands, storytelling isn’t a nice-to-have. It’s the foundation. It shapes perception, builds trust, and creates context that turns casual browsers into loyal customers. In short, it makes the sale feel like a decision — not just a click.

Fashion & Lifestyle

Content & Storytelling

6 Jun 2025

From Tracksuit to Checkout: How Sports Casual is Redefining DTC E‑Commerce

As sports casual continues to blur the lines between fashion, function and identity, it’s not just the clothes that are evolving. It’s the way brands sell them. In this thought piece, we explore how the rise of sports casual is influencing direct-to-consumer design, and what brands need to consider when building digital experiences that convert.

Fashion & Lifestyle

Content & Storytelling

29 Apr 2025

Rethinking AI: A Future Beyond Apps and Boundaries

In today's tech-driven world, our interactions with Artificial Intelligence (AI) are largely funnelled through familiar applications like PowerPoint, Word, Excel, and Outlook. These productivity tools have become staples in our professional lives, making AI’s initial integration into our routines through these platforms a natural progression. But let's challenge this status quo. What if AI could redefine our work processes, eliminating the need for individual apps altogether? Let's dive into this visionary concept.

AI

29 Apr 2025

The Human Dilemma in an AI-Pervaded World: Balancing Efficiency and Cognitive Limits

As Artificial Intelligence (AI) continues its relentless advance into various aspects of our lives, it offers unparalleled efficiency and productivity. However, this newfound efficiency has given rise to a significant challenge: humans are increasingly becoming the weak link in this AI-driven ecosystem, struggling to cope with the ever-expanding volume of generated content. The question that looms large is, how can we navigate this brave new world without succumbing to information overload, burnout, or relinquishing control?

Design

AI

Psychology

29 Apr 2025

Embracing the Future of AI Interaction: Gesture, Emotion, Brain-Computer Interfaces, and Holography

In the grand arc of technological progress, our interactions with machines have evolved dramatically. From the early days of command-line prompts to the introduction of the computer mouse, these shifts have fundamentally transformed how we engage with technology. Today, we stand at the precipice of another momentous change, where the way we interact with Artificial Intelligence (AI) is on the verge of a profound evolution. In this article, we'll dive into how gesture and touch interfaces, emotionally intelligent AI, brain-computer interfaces, and holographic computing are set to revolutionise our digital experiences.

UX & Interface Design

Interaction Design

29 Apr 2025

Designers' Secret Weapon in an AI-Driven Future

As AI continues to revolutionise web design, the future role of designers is a hot topic. Picture this: AI algorithms reconfiguring site designs for every visitor, creating highly personalised experiences. Sounds futuristic, right? But here's the kicker—designers aren't becoming obsolete. They’ve got a secret weapon up their sleeve, one that was brilliantly coined by Beryl McAlhone and David Stuart in their 1998 book, "A Smile in the Mind." This "smile in the mind," a touch of human creativity and wit, will ensure designers remain indispensable even in an AI-dominated landscape.

AI

Design

Interaction Design

29 Apr 2025

The Psychology Behind Successful New Digital Interactions

In the fast-paced world of technology, new digital interactions are constantly emerging. Some, like Google's "circle to search" or the pull-down-to-reload gesture, quickly become second nature to users. But what makes these new interactions so successful? The answer lies in the psychology behind them. Let’s explore this fascinating intersection of design and human behaviour.

Psychology

Interaction Design

29 Apr 2025

Is AI Going to Mean the Death of the App and Shift to ‘Ephemeral Apps?

The tech world is abuzz with talk about AI revolutionising everything from our daily routines to complex business operations. But one question stands out: Is AI going to spell the end of traditional apps and usher in a new era of ephemeral apps? Let's dive into this intriguing shift and explore what it means for the future of app development and design.

UX & Interface Design

AI

Design

7 Jun 2025

Sell the Story, Not Just the Stuff: Why Narrative is the New Engine of DTC E‑Commerce

In a world of endless choice and frictionless checkouts, what makes someone choose one brand over another? Increasingly, it’s not just the product. It’s the story. For direct-to-consumer (DTC) brands, storytelling isn’t a nice-to-have. It’s the foundation. It shapes perception, builds trust, and creates context that turns casual browsers into loyal customers. In short, it makes the sale feel like a decision — not just a click.

Fashion & Lifestyle

Content & Storytelling

6 Jun 2025

From Tracksuit to Checkout: How Sports Casual is Redefining DTC E‑Commerce

As sports casual continues to blur the lines between fashion, function and identity, it’s not just the clothes that are evolving. It’s the way brands sell them. In this thought piece, we explore how the rise of sports casual is influencing direct-to-consumer design, and what brands need to consider when building digital experiences that convert.

Fashion & Lifestyle

Content & Storytelling

29 Apr 2025

Rethinking AI: A Future Beyond Apps and Boundaries

In today's tech-driven world, our interactions with Artificial Intelligence (AI) are largely funnelled through familiar applications like PowerPoint, Word, Excel, and Outlook. These productivity tools have become staples in our professional lives, making AI’s initial integration into our routines through these platforms a natural progression. But let's challenge this status quo. What if AI could redefine our work processes, eliminating the need for individual apps altogether? Let's dive into this visionary concept.

AI

29 Apr 2025

The Human Dilemma in an AI-Pervaded World: Balancing Efficiency and Cognitive Limits

As Artificial Intelligence (AI) continues its relentless advance into various aspects of our lives, it offers unparalleled efficiency and productivity. However, this newfound efficiency has given rise to a significant challenge: humans are increasingly becoming the weak link in this AI-driven ecosystem, struggling to cope with the ever-expanding volume of generated content. The question that looms large is, how can we navigate this brave new world without succumbing to information overload, burnout, or relinquishing control?

Design

AI

Psychology

29 Apr 2025

Embracing the Future of AI Interaction: Gesture, Emotion, Brain-Computer Interfaces, and Holography

In the grand arc of technological progress, our interactions with machines have evolved dramatically. From the early days of command-line prompts to the introduction of the computer mouse, these shifts have fundamentally transformed how we engage with technology. Today, we stand at the precipice of another momentous change, where the way we interact with Artificial Intelligence (AI) is on the verge of a profound evolution. In this article, we'll dive into how gesture and touch interfaces, emotionally intelligent AI, brain-computer interfaces, and holographic computing are set to revolutionise our digital experiences.

UX & Interface Design

Interaction Design

29 Apr 2025

Designers' Secret Weapon in an AI-Driven Future

As AI continues to revolutionise web design, the future role of designers is a hot topic. Picture this: AI algorithms reconfiguring site designs for every visitor, creating highly personalised experiences. Sounds futuristic, right? But here's the kicker—designers aren't becoming obsolete. They’ve got a secret weapon up their sleeve, one that was brilliantly coined by Beryl McAlhone and David Stuart in their 1998 book, "A Smile in the Mind." This "smile in the mind," a touch of human creativity and wit, will ensure designers remain indispensable even in an AI-dominated landscape.

AI

Design

Interaction Design

29 Apr 2025

The Psychology Behind Successful New Digital Interactions

In the fast-paced world of technology, new digital interactions are constantly emerging. Some, like Google's "circle to search" or the pull-down-to-reload gesture, quickly become second nature to users. But what makes these new interactions so successful? The answer lies in the psychology behind them. Let’s explore this fascinating intersection of design and human behaviour.

Psychology

Interaction Design

29 Apr 2025

Is AI Going to Mean the Death of the App and Shift to ‘Ephemeral Apps?

The tech world is abuzz with talk about AI revolutionising everything from our daily routines to complex business operations. But one question stands out: Is AI going to spell the end of traditional apps and usher in a new era of ephemeral apps? Let's dive into this intriguing shift and explore what it means for the future of app development and design.

UX & Interface Design

AI

Design

Say hello!

Book an intro meeting with us

We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at

Say hello!

Book an intro meeting with us

We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at

Say hello!

Book an intro meeting with us

We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at