Canondale
E-Bike Finder
Helping riders find their ride
Product Discovery
UX & Interface Design
Mobility
We created a product discovery experience for Cannondale that made navigating their e-bike range simple, enjoyable, and user-focused.
Work produced under:
This Place Ltd
E-bikes are technically complex, and Cannondale’s range is diverse. Most buyers aren’t sure what they need—and the old product journey overwhelmed rather than guided. Our task was to simplify that journey without losing technical accuracy or brand depth.
01.
The challenge.
02.
What we did.
Our team led user research, synthesised customer insights, and reimagined the decision-making process for buying an e-bike. We built user profiles, identified key decision drivers, and designed a guided product finder to help riders choose the right model based on their needs.
We delivered a user-first product finder that turned a challenging buying process into a confident decision. The experience aligned with Cannondale’s premium brand while making e-bike selection feel intuitive, approachable and empowering for new and experienced riders alike.
