Microsoft Surface
Web Experience Strategy
Turning complexity into clarity
Experience Strategy
Organisational Enablement
Technology
We worked with Microsoft to reframe the online experience for Surface, helping internal teams create a more unified, customer-first journey.
Work produced under:
This Place Ltd

Multiple teams were contributing to the Surface site with little alignment. The result: an inconsistent, overly complex user experience. Internally, teams lacked clarity on ownership, priorities and what the site was actually meant to do. We were brought in to reset.



01.
The challenge.
02.
What we did.
Through interviews, workshops, and deep organisational research, we helped Microsoft define a strategic vision for their Surface web experience. We introduced new ways of working, clarified roles and responsibilities, and built a roadmap for more cohesive, consumer-focused design.



We delivered a clear, shared experience vision and a framework for better collaboration across teams. The new strategy shifted Surface from a launch-and-leave mindset to an always-on, user-first experience—helping Microsoft bring consistency, clarity and momentum to the platform.



03.
The outcome.

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Microsoft Surface
Web Experience Strategy
We worked with Microsoft to reframe the online experience for Surface, helping internal teams create a more unified, customer-first journey.
Experience Strategy
Organisational Enablement
Technology

PUMA
Structuring CX for Scale
We partnered with PUMA to reshape the way their global e-commerce and CX teams plan, collaborate, and deliver. The goal wasn’t just smoother processes—it was to build a foundation for better, faster digital experiences across every touchpoint.
Ways of Working
Operational Design
Fashion & Lifestyle

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Direct-to-Consumer Redesign
We helped Bowers & Wilkins rethink their e-commerce platform—bringing brand storytelling and premium product experience into perfect harmony.
UX & Interface Design
Ecommerce
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International Olympic Committee
Urban Sports
We rebranded the Olympic Qualifier Series—a new tour celebrating street sports like BMX, skateboarding, and breaking—giving it an identity rooted in authenticity and youth culture.
Brand Identity
Campaigns
Sport

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We created a product discovery experience for Cannondale that made navigating their e-bike range simple, enjoyable, and user-focused.
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UX & Interface Design
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We rebuilt Ballantine’s brand site to reflect its evolving global strategy—creating a flexible platform that supported both global storytelling and local content needs.
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We helped TED launch the Infectious Generosity initiative—creating a digital-first brand, an MVP website, and an AI-powered chatbot to bring a global kindness movement to life.
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We partnered with the International Olympic Committee to launch the brand identity for their new esports platform—creating something that spoke authentically to gamers while staying grounded in Olympic values.
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We worked with Microsoft to reframe the online experience for Surface, helping internal teams create a more unified, customer-first journey.
Experience Strategy
Organisational Enablement
Technology

PUMA
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We partnered with PUMA to reshape the way their global e-commerce and CX teams plan, collaborate, and deliver. The goal wasn’t just smoother processes—it was to build a foundation for better, faster digital experiences across every touchpoint.
Ways of Working
Operational Design
Fashion & Lifestyle

Bowers & Wilkins
Direct-to-Consumer Redesign
We helped Bowers & Wilkins rethink their e-commerce platform—bringing brand storytelling and premium product experience into perfect harmony.
UX & Interface Design
Ecommerce
Technology

International Olympic Committee
Urban Sports
We rebranded the Olympic Qualifier Series—a new tour celebrating street sports like BMX, skateboarding, and breaking—giving it an identity rooted in authenticity and youth culture.
Brand Identity
Campaigns
Sport

Canondale
E-Bike Finder
We created a product discovery experience for Cannondale that made navigating their e-bike range simple, enjoyable, and user-focused.
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UX & Interface Design
Mobility

Ballantine’s
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We rebuilt Ballantine’s brand site to reflect its evolving global strategy—creating a flexible platform that supported both global storytelling and local content needs.
Platform Design
Content & Storytelling
Food & Drink

TED
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We helped TED launch the Infectious Generosity initiative—creating a digital-first brand, an MVP website, and an AI-powered chatbot to bring a global kindness movement to life.
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Launch Support
Non-Profit & Culture

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We partnered with the International Olympic Committee to launch the brand identity for their new esports platform—creating something that spoke authentically to gamers while staying grounded in Olympic values.
Brand Identity
Fan Engagement
Sport

Microsoft Surface
Web Experience Strategy
We worked with Microsoft to reframe the online experience for Surface, helping internal teams create a more unified, customer-first journey.
Experience Strategy
Organisational Enablement
Technology
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Book an intro meeting with us
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Say hello!
Book an intro meeting with us
We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at
Say hello!
Book an intro meeting with us
We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at