International Olympic Committee
Urban Sports
Injecting street energy into a global stage
Brand Identity
Campaigns
Sport
We rebranded the Olympic Qualifier Series—a new tour celebrating street sports like BMX, skateboarding, and breaking—giving it an identity rooted in authenticity and youth culture.
Work produced under:
This Place Ltd

The IOC needed to reach younger, more culturally aware audiences—but had to do so without alienating its core identity or appearing inauthentic. These are communities that spot corporate posturing a mile away. We needed to create something credible and magnetic.



01.
The challenge.
02.
What we did.
We developed a bold, flexible brand system for the series, covering everything from logos and visual language to launch assets and social templates. The design reflected both the dynamic culture of urban sport and the global reach of the Olympic movement.



The new identity resonated across street sport communities and Olympic audiences alike. It launched across digital and physical formats, energised the build-up to Paris 2024, and gave the IOC a fresh, relevant voice in a new category of global sport.



03.
The outcome.

PUMA
Structuring CX for Scale
We partnered with PUMA to reshape the way their global e-commerce and CX teams plan, collaborate, and deliver. The goal wasn’t just smoother processes—it was to build a foundation for better, faster digital experiences across every touchpoint.
Ways of Working
Operational Design
Fashion & Lifestyle

Bowers & Wilkins
Direct-to-Consumer Redesign
We helped Bowers & Wilkins rethink their e-commerce platform—bringing brand storytelling and premium product experience into perfect harmony.
UX & Interface Design
Ecommerce
Technology

International Olympic Committee
Urban Sports
We rebranded the Olympic Qualifier Series—a new tour celebrating street sports like BMX, skateboarding, and breaking—giving it an identity rooted in authenticity and youth culture.
Brand Identity
Campaigns
Sport

Canondale
E-Bike Finder
We created a product discovery experience for Cannondale that made navigating their e-bike range simple, enjoyable, and user-focused.
Product Discovery
UX & Interface Design
Mobility

Ballantine’s
Global Fan Platform
We rebuilt Ballantine’s brand site to reflect its evolving global strategy—creating a flexible platform that supported both global storytelling and local content needs.
Platform Design
Content & Storytelling
Food & Drink

TED
Infectious Generosity (TED)
We helped TED launch the Infectious Generosity initiative—creating a digital-first brand, an MVP website, and an AI-powered chatbot to bring a global kindness movement to life.
Platform Design
Launch Support
Non-Profit & Culture

International Olympic Committee
Olympic Esports
We partnered with the International Olympic Committee to launch the brand identity for their new esports platform—creating something that spoke authentically to gamers while staying grounded in Olympic values.
Brand Identity
Fan Engagement
Sport

Microsoft Surface
Web Experience Strategy
We worked with Microsoft to reframe the online experience for Surface, helping internal teams create a more unified, customer-first journey.
Experience Strategy
Organisational Enablement
Technology

PUMA
Structuring CX for Scale
We partnered with PUMA to reshape the way their global e-commerce and CX teams plan, collaborate, and deliver. The goal wasn’t just smoother processes—it was to build a foundation for better, faster digital experiences across every touchpoint.
Ways of Working
Operational Design
Fashion & Lifestyle

Bowers & Wilkins
Direct-to-Consumer Redesign
We helped Bowers & Wilkins rethink their e-commerce platform—bringing brand storytelling and premium product experience into perfect harmony.
UX & Interface Design
Ecommerce
Technology

International Olympic Committee
Urban Sports
We rebranded the Olympic Qualifier Series—a new tour celebrating street sports like BMX, skateboarding, and breaking—giving it an identity rooted in authenticity and youth culture.
Brand Identity
Campaigns
Sport

Canondale
E-Bike Finder
We created a product discovery experience for Cannondale that made navigating their e-bike range simple, enjoyable, and user-focused.
Product Discovery
UX & Interface Design
Mobility

Ballantine’s
Global Fan Platform
We rebuilt Ballantine’s brand site to reflect its evolving global strategy—creating a flexible platform that supported both global storytelling and local content needs.
Platform Design
Content & Storytelling
Food & Drink

TED
Infectious Generosity (TED)
We helped TED launch the Infectious Generosity initiative—creating a digital-first brand, an MVP website, and an AI-powered chatbot to bring a global kindness movement to life.
Platform Design
Launch Support
Non-Profit & Culture

International Olympic Committee
Olympic Esports
We partnered with the International Olympic Committee to launch the brand identity for their new esports platform—creating something that spoke authentically to gamers while staying grounded in Olympic values.
Brand Identity
Fan Engagement
Sport

Microsoft Surface
Web Experience Strategy
We worked with Microsoft to reframe the online experience for Surface, helping internal teams create a more unified, customer-first journey.
Experience Strategy
Organisational Enablement
Technology

PUMA
Structuring CX for Scale
We partnered with PUMA to reshape the way their global e-commerce and CX teams plan, collaborate, and deliver. The goal wasn’t just smoother processes—it was to build a foundation for better, faster digital experiences across every touchpoint.
Ways of Working
Operational Design
Fashion & Lifestyle

Bowers & Wilkins
Direct-to-Consumer Redesign
We helped Bowers & Wilkins rethink their e-commerce platform—bringing brand storytelling and premium product experience into perfect harmony.
UX & Interface Design
Ecommerce
Technology

International Olympic Committee
Urban Sports
We rebranded the Olympic Qualifier Series—a new tour celebrating street sports like BMX, skateboarding, and breaking—giving it an identity rooted in authenticity and youth culture.
Brand Identity
Campaigns
Sport

Canondale
E-Bike Finder
We created a product discovery experience for Cannondale that made navigating their e-bike range simple, enjoyable, and user-focused.
Product Discovery
UX & Interface Design
Mobility

Ballantine’s
Global Fan Platform
We rebuilt Ballantine’s brand site to reflect its evolving global strategy—creating a flexible platform that supported both global storytelling and local content needs.
Platform Design
Content & Storytelling
Food & Drink

TED
Infectious Generosity (TED)
We helped TED launch the Infectious Generosity initiative—creating a digital-first brand, an MVP website, and an AI-powered chatbot to bring a global kindness movement to life.
Platform Design
Launch Support
Non-Profit & Culture

International Olympic Committee
Olympic Esports
We partnered with the International Olympic Committee to launch the brand identity for their new esports platform—creating something that spoke authentically to gamers while staying grounded in Olympic values.
Brand Identity
Fan Engagement
Sport

Microsoft Surface
Web Experience Strategy
We worked with Microsoft to reframe the online experience for Surface, helping internal teams create a more unified, customer-first journey.
Experience Strategy
Organisational Enablement
Technology
Say hello!
Book an intro meeting with us
We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at
Say hello!
Book an intro meeting with us
We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at
Say hello!
Book an intro meeting with us
We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at