TED
Infectious Generosity (TED)
Designing a movement, not just a website
Platform Design
Launch Support
Non-Profit & Culture
We helped TED launch the Infectious Generosity initiative—creating a digital-first brand, an MVP website, and an AI-powered chatbot to bring a global kindness movement to life.
Work produced under:
This Place Ltd
Infectious Generosity was an idea more than a product. It needed a voice, a look, and a platform—and it all had to be built from scratch, fast. We had six weeks to turn abstract ambition into a tangible digital launch, complete with tools to engage and grow a global community.
01.
The challenge.
02.
What we did.
We worked closely with TED and Chris Anderson to define the movement’s core proposition and visual identity. We designed and built an MVP site using Webflow to coincide with a major book launch, and created ‘TIGG’—a generative AI chatbot designed to drive engagement and participation.
The result was a striking new brand, a highly interactive AI experience, and a fully functional website ready for global traffic. We delivered on time and on message—creating a digital foundation that continues to inspire and scale the generosity movement.
03.
The outcome.
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UX & Interface Design
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Ballantine’s
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We rebuilt Ballantine’s brand site to reflect its evolving global strategy—creating a flexible platform that supported both global storytelling and local content needs.
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TED
Infectious Generosity (TED)
We helped TED launch the Infectious Generosity initiative—creating a digital-first brand, an MVP website, and an AI-powered chatbot to bring a global kindness movement to life.
Platform Design
Launch Support
Non-Profit & Culture
International Olympic Committee
Olympic Esports
We partnered with the International Olympic Committee to launch the brand identity for their new esports platform—creating something that spoke authentically to gamers while staying grounded in Olympic values.
Brand Identity
Fan Engagement
Sport
Microsoft Surface
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We worked with Microsoft to reframe the online experience for Surface, helping internal teams create a more unified, customer-first journey.
Experience Strategy
Organisational Enablement
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PUMA
Structuring CX for Scale
We partnered with PUMA to reshape the way their global e-commerce and CX teams plan, collaborate, and deliver. The goal wasn’t just smoother processes—it was to build a foundation for better, faster digital experiences across every touchpoint.
Ways of Working
Operational Design
Fashion & Lifestyle
Bowers & Wilkins
Direct-to-Consumer Redesign
We helped Bowers & Wilkins rethink their e-commerce platform—bringing brand storytelling and premium product experience into perfect harmony.
UX & Interface Design
Ecommerce
Technology
International Olympic Committee
Urban Sports
We rebranded the Olympic Qualifier Series—a new tour celebrating street sports like BMX, skateboarding, and breaking—giving it an identity rooted in authenticity and youth culture.
Brand Identity
Campaigns
Sport
Canondale
E-Bike Finder
We created a product discovery experience for Cannondale that made navigating their e-bike range simple, enjoyable, and user-focused.
Product Discovery
UX & Interface Design
Mobility
Ballantine’s
Global Fan Platform
We rebuilt Ballantine’s brand site to reflect its evolving global strategy—creating a flexible platform that supported both global storytelling and local content needs.
Platform Design
Content & Storytelling
Food & Drink
TED
Infectious Generosity (TED)
We helped TED launch the Infectious Generosity initiative—creating a digital-first brand, an MVP website, and an AI-powered chatbot to bring a global kindness movement to life.
Platform Design
Launch Support
Non-Profit & Culture
International Olympic Committee
Olympic Esports
We partnered with the International Olympic Committee to launch the brand identity for their new esports platform—creating something that spoke authentically to gamers while staying grounded in Olympic values.
Brand Identity
Fan Engagement
Sport
Microsoft Surface
Web Experience Strategy
We worked with Microsoft to reframe the online experience for Surface, helping internal teams create a more unified, customer-first journey.
Experience Strategy
Organisational Enablement
Technology
PUMA
Structuring CX for Scale
We partnered with PUMA to reshape the way their global e-commerce and CX teams plan, collaborate, and deliver. The goal wasn’t just smoother processes—it was to build a foundation for better, faster digital experiences across every touchpoint.
Ways of Working
Operational Design
Fashion & Lifestyle
Bowers & Wilkins
Direct-to-Consumer Redesign
We helped Bowers & Wilkins rethink their e-commerce platform—bringing brand storytelling and premium product experience into perfect harmony.
UX & Interface Design
Ecommerce
Technology
International Olympic Committee
Urban Sports
We rebranded the Olympic Qualifier Series—a new tour celebrating street sports like BMX, skateboarding, and breaking—giving it an identity rooted in authenticity and youth culture.
Brand Identity
Campaigns
Sport
Canondale
E-Bike Finder
We created a product discovery experience for Cannondale that made navigating their e-bike range simple, enjoyable, and user-focused.
Product Discovery
UX & Interface Design
Mobility
Ballantine’s
Global Fan Platform
We rebuilt Ballantine’s brand site to reflect its evolving global strategy—creating a flexible platform that supported both global storytelling and local content needs.
Platform Design
Content & Storytelling
Food & Drink
TED
Infectious Generosity (TED)
We helped TED launch the Infectious Generosity initiative—creating a digital-first brand, an MVP website, and an AI-powered chatbot to bring a global kindness movement to life.
Platform Design
Launch Support
Non-Profit & Culture
International Olympic Committee
Olympic Esports
We partnered with the International Olympic Committee to launch the brand identity for their new esports platform—creating something that spoke authentically to gamers while staying grounded in Olympic values.
Brand Identity
Fan Engagement
Sport
Microsoft Surface
Web Experience Strategy
We worked with Microsoft to reframe the online experience for Surface, helping internal teams create a more unified, customer-first journey.
Experience Strategy
Organisational Enablement
Technology
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Book an intro meeting with us
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Say hello!
Book an intro meeting with us
We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at
Say hello!
Book an intro meeting with us
We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at