International Olympic Committee
Olympic Esports
Blending tradition with new-school energy
Brand Identity
Fan Engagement
Sport
We partnered with the International Olympic Committee to launch the brand identity for their new esports platform—creating something that spoke authentically to gamers while staying grounded in Olympic values.
Work produced under:
This Place Ltd

This wasn’t just a design job—it was a balancing act. The Olympic brand is one of the most recognisable in the world, but its voice doesn’t naturally speak to gaming audiences. We had to find a visual and tonal language that appealed to esports fans without diluting the brand’s global legacy.
01.
The challenge.
02.
What we did.
We developed a complete visual identity system for Olympic Esports, including brand assets, messaging frameworks, partner lockups, and guidelines for merchandise, social, and in-game branding. Our work gave the team tools to roll out the brand globally with clarity and consistency.
We delivered a modern, energetic brand system that captured the spirit of competitive gaming while honouring the Olympic ethos. The identity launched successfully across multiple platforms and gave the IOC a credible foothold in one of sport’s fastest-growing arenas.