With FW.D, your design and product needs are in expert hands

Let’s create somthing extraordinary together.

© Foundry Works Design Ltd 2025. Registered Company (UK): 15748173

With FW.D, your design and product needs are in expert hands

Let’s create somthing extraordinary together.

© Foundry Works Design Ltd 2025. Registered Company (UK): 15748173

With FW.D, your design and product needs are in expert hands

Let’s create somthing extraordinary together.

© Foundry Works Design Ltd 2025. Registered Company (UK): 15748173

International Olympic Committee

Olympic Esports

Blending tradition with new-school energy

Brand Identity

Fan Engagement

Sport

We partnered with the International Olympic Committee to launch the brand identity for their new esports platform—creating something that spoke authentically to gamers while staying grounded in Olympic values.

Work produced under:

This Place Ltd

This wasn’t just a design job—it was a balancing act. The Olympic brand is one of the most recognisable in the world, but its voice doesn’t naturally speak to gaming audiences. We had to find a visual and tonal language that appealed to esports fans without diluting the brand’s global legacy.

01.

The challenge.

02.

What we did.

We developed a complete visual identity system for Olympic Esports, including brand assets, messaging frameworks, partner lockups, and guidelines for merchandise, social, and in-game branding. Our work gave the team tools to roll out the brand globally with clarity and consistency.

We delivered a modern, energetic brand system that captured the spirit of competitive gaming while honouring the Olympic ethos. The identity launched successfully across multiple platforms and gave the IOC a credible foothold in one of sport’s fastest-growing arenas.

03.

The outcome.

PUMA

Structuring CX for Scale

We partnered with PUMA to reshape the way their global e-commerce and CX teams plan, collaborate, and deliver. The goal wasn’t just smoother processes—it was to build a foundation for better, faster digital experiences across every touchpoint.

Ways of Working

Operational Design

Fashion & Lifestyle

Bowers & Wilkins

Direct-to-Consumer Redesign

We helped Bowers & Wilkins rethink their e-commerce platform—bringing brand storytelling and premium product experience into perfect harmony.

UX & Interface Design

Ecommerce

Technology

International Olympic Committee

Urban Sports

We rebranded the Olympic Qualifier Series—a new tour celebrating street sports like BMX, skateboarding, and breaking—giving it an identity rooted in authenticity and youth culture.

Brand Identity

Campaigns

Sport

Canondale

E-Bike Finder

We created a product discovery experience for Cannondale that made navigating their e-bike range simple, enjoyable, and user-focused.

Product Discovery

UX & Interface Design

Mobility

Ballantine’s

Global Fan Platform

We rebuilt Ballantine’s brand site to reflect its evolving global strategy—creating a flexible platform that supported both global storytelling and local content needs.

Platform Design

Content & Storytelling

Food & Drink

TED

Infectious Generosity (TED)

We helped TED launch the Infectious Generosity initiative—creating a digital-first brand, an MVP website, and an AI-powered chatbot to bring a global kindness movement to life.

Platform Design

Launch Support

Non-Profit & Culture

International Olympic Committee

Olympic Esports

We partnered with the International Olympic Committee to launch the brand identity for their new esports platform—creating something that spoke authentically to gamers while staying grounded in Olympic values.

Brand Identity

Fan Engagement

Sport

Microsoft Surface

Web Experience Strategy

We worked with Microsoft to reframe the online experience for Surface, helping internal teams create a more unified, customer-first journey.

Experience Strategy

Organisational Enablement

Technology

PUMA

Structuring CX for Scale

We partnered with PUMA to reshape the way their global e-commerce and CX teams plan, collaborate, and deliver. The goal wasn’t just smoother processes—it was to build a foundation for better, faster digital experiences across every touchpoint.

Ways of Working

Operational Design

Fashion & Lifestyle

Bowers & Wilkins

Direct-to-Consumer Redesign

We helped Bowers & Wilkins rethink their e-commerce platform—bringing brand storytelling and premium product experience into perfect harmony.

UX & Interface Design

Ecommerce

Technology

International Olympic Committee

Urban Sports

We rebranded the Olympic Qualifier Series—a new tour celebrating street sports like BMX, skateboarding, and breaking—giving it an identity rooted in authenticity and youth culture.

Brand Identity

Campaigns

Sport

Canondale

E-Bike Finder

We created a product discovery experience for Cannondale that made navigating their e-bike range simple, enjoyable, and user-focused.

Product Discovery

UX & Interface Design

Mobility

Ballantine’s

Global Fan Platform

We rebuilt Ballantine’s brand site to reflect its evolving global strategy—creating a flexible platform that supported both global storytelling and local content needs.

Platform Design

Content & Storytelling

Food & Drink

TED

Infectious Generosity (TED)

We helped TED launch the Infectious Generosity initiative—creating a digital-first brand, an MVP website, and an AI-powered chatbot to bring a global kindness movement to life.

Platform Design

Launch Support

Non-Profit & Culture

International Olympic Committee

Olympic Esports

We partnered with the International Olympic Committee to launch the brand identity for their new esports platform—creating something that spoke authentically to gamers while staying grounded in Olympic values.

Brand Identity

Fan Engagement

Sport

Microsoft Surface

Web Experience Strategy

We worked with Microsoft to reframe the online experience for Surface, helping internal teams create a more unified, customer-first journey.

Experience Strategy

Organisational Enablement

Technology

PUMA

Structuring CX for Scale

We partnered with PUMA to reshape the way their global e-commerce and CX teams plan, collaborate, and deliver. The goal wasn’t just smoother processes—it was to build a foundation for better, faster digital experiences across every touchpoint.

Ways of Working

Operational Design

Fashion & Lifestyle

Bowers & Wilkins

Direct-to-Consumer Redesign

We helped Bowers & Wilkins rethink their e-commerce platform—bringing brand storytelling and premium product experience into perfect harmony.

UX & Interface Design

Ecommerce

Technology

International Olympic Committee

Urban Sports

We rebranded the Olympic Qualifier Series—a new tour celebrating street sports like BMX, skateboarding, and breaking—giving it an identity rooted in authenticity and youth culture.

Brand Identity

Campaigns

Sport

Canondale

E-Bike Finder

We created a product discovery experience for Cannondale that made navigating their e-bike range simple, enjoyable, and user-focused.

Product Discovery

UX & Interface Design

Mobility

Ballantine’s

Global Fan Platform

We rebuilt Ballantine’s brand site to reflect its evolving global strategy—creating a flexible platform that supported both global storytelling and local content needs.

Platform Design

Content & Storytelling

Food & Drink

TED

Infectious Generosity (TED)

We helped TED launch the Infectious Generosity initiative—creating a digital-first brand, an MVP website, and an AI-powered chatbot to bring a global kindness movement to life.

Platform Design

Launch Support

Non-Profit & Culture

International Olympic Committee

Olympic Esports

We partnered with the International Olympic Committee to launch the brand identity for their new esports platform—creating something that spoke authentically to gamers while staying grounded in Olympic values.

Brand Identity

Fan Engagement

Sport

Microsoft Surface

Web Experience Strategy

We worked with Microsoft to reframe the online experience for Surface, helping internal teams create a more unified, customer-first journey.

Experience Strategy

Organisational Enablement

Technology

Say hello!

Book an intro meeting with us

We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at

Say hello!

Book an intro meeting with us

We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at

Say hello!

Book an intro meeting with us

We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at